muplu is a pocket of the internet made by Nicola Harvey, a strategist on Australia's east coast who spent twenty years in business and the last few falling for what one person and a machine can make together.
Every toy here begins as a conversation with her AI. She describes a feeling she wants you to have, the two of them build until it plays right, and a finished toy usually hatches in days rather than months. There is no team and no funding behind this, just one curious human, one very fast machine, and a shelf that keeps growing.
The toys here are free to play. If you are writing about this odd little corner of the internet, or you just want to say something nice, the door is hello@muplu.com.